Audience Analysis

Types of audiences

Specialist
They have all the knowledge on the subject matter. They have designed the subject matter from the very beginning, so they are very familiar with the nature of it.

Executives
They have as little knowledge about the subject matter as non-specialists, but they have the power to decide whether or not the subject matter is to be marketed based on its, for instance, profitability or feasibility.

Non-specialists
They have very limited knowledge about the subject matter. They would like to know more about the subject matter, but would like to have the knowledge just to the extent that they can decide whether it is useful or beneficial for them.

Method of Audience Analysis
Formal methods

  • Conducting surveys
  • Using structured interviews
  • Gathering questionnaires

Informal methods

  • Talking to the readers
  • Talking to writers or who have experience publishing similar writings

Audience adaptation

Information

  • Omit information your audience does not need.
  • Change the technical level of information according to which type your audience is.
  • Organise the information so that your audience gets the necessary information when they need it as they read your writing.

Examples

  • Help audience understands with the use of examples.
  • Adjust the level of examples to suits the audience’s knowledge.

Organisation

  • Write strong introductions for the whole writing and in major sections to give audience a clear ‘big picture’.
  • Use topic sentences in paragraphs to give your audience an idea of what the paragraph are about.
  • Use headings and lists to avoid big dense paragraphs.

Sentences

  • Use second-personal, imperative and active-voiced sentences because they are easier to understand than the third-personal, passive-voiced ones.
  • Control the number of words in a sentence between 15 and 25. Sentences over 30 words are to be mistrusted.

Source:
http://www.io.com/~hcexres/textbook/aud.html
http://core.ecu.edu/engl/henzeb/5780/audanal.htm